US Retailers, LLC Electricity Rate per kWh (2024 EIA Data)
Retail Power Marketer|EIA utility 57132|Texas|Bundled
In 2024, US Retailers, LLC's residential customers paid an average of 14.60 cents per kWh: $960 million of revenue over 6.57 million MWh of sales across 412,301 bundled residential customers, as reported to EIA on Form 861.
How the 14.60c figure is calculated
14.60c/kWh = $959,524k revenue / 6,570,044 MWh x 100. This is EIA's average realised price for 2024: everything US Retailers, LLC billed its residential customers (energy, delivery, fuel and rider charges, fixed charges) divided by the kilowatt-hours it sold. It is not a tariff rate, and a 2024 annual average will differ from a current bill. For a 1,000 kWh month at this average, the energy cost works out to about $146 before taxes.
About US Retailers, LLC's 2024 electricity prices
US Retailers, LLC is a retail electric provider (a retail power marketer in EIA's classification) that reports to the U.S. Energy Information Administration under utility number 57132. In 2024 it served 412,301 bundled residential customers in Texas, and its average realised residential price was 14.60 cents per kWh: $960 million of residential revenue divided by 6.57 million MWh of residential sales.
Across the other sectors, US Retailers, LLC's 2024 average prices were 11.43 cents for commercial customers (54,076 accounts).
Within Texas, US Retailers, LLC ranked number 6 of 164 utilities with bundled or delivery service by residential accounts served (412,301) and accounted for 3.98% of the state's residential electricity sales in 2024, measured in MWh sold or delivered rather than in customers. The state-wide average realised residential price in 2024, computed from the same EIA file, was 14.94 cents per kWh, so US Retailers, LLC's customers paid 0.34 cents below the Texas average (-2.3%). For context, EIA's latest monthly figure for Texas is 15.94 cents per kWh (June 2026, Electric Power Monthly); that is a different, more recent measure across all utilities and is not directly comparable with a 2024 annual average.
EIA's service-territory file lists no counties for US Retailers, LLC, which is normal for retail suppliers and generation-and-transmission entities that do not operate a distribution system. On the grid side it operates in the ERCOT market, and reported retail marketing as its activities. Balancing authority code: ERCO.
EIA's preliminary 2025 early release (published 4 August 2026) shows a residential price of 15.77 cents per kWh for US Retailers, LLC in Texas across 416,504 residential customers, 1.17 cents higher than the 2024 final figure. Early-release data has not been validated by EIA and must not be aggregated; the 2024 final figures remain the reference on this page until the 2025 final file is published.
Comparable Texas utilities of similar size include El Paso Electric Co (407,336 residential accounts served, 13.46 cents), Pedernales Electric Coop, Inc (405,587 residential accounts served, 12.22 cents), Green Mountain Energy Company (401,354 residential accounts served, 17.52 cents), Ambit Energy Holdings, LLC (426,878 residential accounts served, 18.77 cents), and Just Energy (428,761 residential accounts served, 15.15 cents).
| Sector | Customers | Sales (MWh) | Revenue ($k) | Avg c/kWh |
|---|---|---|---|---|
| Residential | 412,301 | 6,570,044 | 959,524 | 14.60 |
| Commercial | 54,076 | 2,865,821 | 327,696 | 11.43 |
2025 early release (preliminary, not validated by EIA)
Residential price in Texas: 15.77c/kWh (+1.17c vs 2024 final), 416,504 residential customers; commercial 11.82c. Published 4 August 2026. EIA marks this file "not fully edited, use with caution"; the 2024 final figures above remain the reference.
Nearby and comparable utilities in Texas
- EIA utility number
- 57132
- Ownership type
- Retail Power Marketer
- Data year
- 2024 final (EIA-861)
- Primary state
- Texas
- Service type
- Bundled (Part D)
- Bundled residential customers (TX, price basis)
- 412,301
- Residential accounts served (TX)
- 412,301
- All accounts, all sectors (TX)
- 466,377
- Residential price, 2024
- 14.60 c/kWh
- Commercial price, 2024
- 11.43 c/kWh
- Residential sales
- 6.57 million MWh
- Residential revenue
- $960 million
- Rank in Texas by residential accounts served
- 6 of 164
- Share of Texas residential sales (MWh, not customers)
- 3.98%
- Texas average, 2024
- 14.94 c/kWh
- RTO / ISO
- ERCOT
- Balancing authority
- ERCO
- Reported activities
- Retail Marketing
- 2025 early release (preliminary)
- 15.77 c/kWh
- Change vs 2024 final
- +1.17 c/kWh
- Registry status
- Reported on Form EIA-861 for 2024
Realised price times usage; fixed charges are already inside the average. Bill calculator ->
Annual averages hide seasonal and tariff differences. Diagnose a high bill or model time-of-use pricing.
Bill Diagnostic ->Time-of-Use Guide ->Source: U.S. Energy Information Administration, Form EIA-861 Annual, 2024 final data (public domain), retrieved 28 August 2026; prices are average realised revenue per kWh, not tariffs. Final 2024 file f8612024.zip (released 3 December 2025) from the EIA-861 detailed data files. Preliminary 2025 figures come from the early-release file f8612025er.zip (4 August 2026), which EIA has not yet validated; they are labelled as such wherever shown and never mixed into a final figure.
Method: cents per kWh = revenue (thousand dollars) divided by sales (megawatthours), times 100. Customer counts, sales and revenue are the utility's own annual survey responses by state and sector. Bundled = energy plus delivery from one utility; delivery-only = the wires charge for customers who buy energy from a competitive supplier; energy-only = a competitive supplier's energy charge without delivery. County lists come from the EIA-861 Service Territory file; territory centroids used for "nearby utilities" are unweighted means of Census 2023 county centroids. EIA content is in the public domain (EIA copyright and reuse statement); the EIA logo is not used. Corrections: [email protected].