Reliant Energy Retail Services Electricity Rate per kWh (2024 EIA Data)

Reliant Energy Retail Services is a retail electric provider (a retail power marketer in EIA's classification) that reports to the U.S. Energy Information Administration under utility number 15847. In 2024 it served 1,548,250 bundled residential customers in Texas, and its average realised residential price was 17.38 cents per kWh: $3,326 million of residential revenue divided by 19.14 million MWh of residential sales.

Across the other sectors, Reliant Energy Retail Services' 2024 average prices were 13.25 cents for commercial customers (107,929 accounts) and 6.72 cents for industrial customers (1,724 accounts). Industrial customers paid 10.66 cents less per kWh than households, a 61% discount that is typical of high-volume, high-voltage service.

Within Texas, Reliant Energy Retail Services ranked number 1 of 164 utilities with bundled or delivery service by residential accounts served (1,548,250) and accounted for 11.59% of the state's residential electricity sales in 2024, measured in MWh sold or delivered rather than in customers. The state-wide average realised residential price in 2024, computed from the same EIA file, was 14.94 cents per kWh, so Reliant Energy Retail Services' customers paid 2.44 cents above the Texas average (+16.3%). For context, EIA's latest monthly figure for Texas is 15.94 cents per kWh (June 2026, Electric Power Monthly); that is a different, more recent measure across all utilities and is not directly comparable with a 2024 annual average.

EIA's service-territory file lists no counties for Reliant Energy Retail Services, which is normal for retail suppliers and generation-and-transmission entities that do not operate a distribution system. On the grid side it operates in the TRE NERC region and the ERCOT market, and reported retail marketing as its activities. Balancing authority code: ERCO.

EIA's preliminary 2025 early release (published 4 August 2026) shows a residential price of 18.38 cents per kWh for Reliant Energy Retail Services in Texas across 1,545,510 residential customers, 1.00 cents higher than the 2024 final figure. Early-release data has not been validated by EIA and must not be aggregated; the 2024 final figures remain the reference on this page until the 2025 final file is published.

Comparable Texas utilities of similar size include TXU Energy Retail Co, LLC (1,446,391 residential accounts served, 18.70 cents), Direct Energy Services (1,228,774 residential accounts served, 16.37 cents), Constellation NewEnergy, Inc (1,113,912 residential accounts served, 15.95 cents), City of San Antonio (TX) (865,914 residential accounts served, 12.43 cents), and Austin Energy (507,291 residential accounts served, 12.58 cents).