TXU Energy Retail Co, LLC Electricity Rate per kWh (2024 EIA Data)

TXU Energy Retail Co, LLC is a retail electric provider (a retail power marketer in EIA's classification) that reports to the U.S. Energy Information Administration under utility number 19327. In 2024 it served 1,446,391 bundled residential customers in Texas, and its average realised residential price was 18.70 cents per kWh: $3,495 million of residential revenue divided by 18.69 million MWh of residential sales.

Across the other sectors, TXU Energy Retail Co, LLC's 2024 average prices were 17.02 cents for commercial customers (108,504 accounts) and 6.84 cents for industrial customers (284,881 accounts). Industrial customers paid 11.86 cents less per kWh than households, a 63% discount that is typical of high-volume, high-voltage service.

Within Texas, TXU Energy Retail Co, LLC ranked number 2 of 164 utilities with bundled or delivery service by residential accounts served (1,446,391) and accounted for 11.32% of the state's residential electricity sales in 2024, measured in MWh sold or delivered rather than in customers. The state-wide average realised residential price in 2024, computed from the same EIA file, was 14.94 cents per kWh, so TXU Energy Retail Co, LLC's customers paid 3.76 cents above the Texas average (+25.2%). For context, EIA's latest monthly figure for Texas is 15.94 cents per kWh (June 2026, Electric Power Monthly); that is a different, more recent measure across all utilities and is not directly comparable with a 2024 annual average.

EIA's service-territory file lists no counties for TXU Energy Retail Co, LLC, which is normal for retail suppliers and generation-and-transmission entities that do not operate a distribution system. On the grid side it operates in the ERCOT market, and reported retail marketing as its activities. Balancing authority code: ERCO.

EIA's preliminary 2025 early release (published 4 August 2026) shows a residential price of 19.36 cents per kWh for TXU Energy Retail Co, LLC in Texas across 1,442,516 residential customers, 0.66 cents higher than the 2024 final figure. Early-release data has not been validated by EIA and must not be aggregated; the 2024 final figures remain the reference on this page until the 2025 final file is published.

Comparable Texas utilities of similar size include Reliant Energy Retail Services (1,548,250 residential accounts served, 17.38 cents), Direct Energy Services (1,228,774 residential accounts served, 16.37 cents), Constellation NewEnergy, Inc (1,113,912 residential accounts served, 15.95 cents), City of San Antonio (TX) (865,914 residential accounts served, 12.43 cents), and Austin Energy (507,291 residential accounts served, 12.58 cents).