Direct Energy Services Electricity Rate per kWh (2024 EIA Data)

Direct Energy Services is a retail electric provider (a retail power marketer in EIA's classification) that reports to the U.S. Energy Information Administration under utility number 54820. In 2024 it served 266,249 bundled residential customers in Texas (its largest state of 13), and its average realised residential price was 16.37 cents per kWh: $582 million of residential revenue divided by 3.55 million MWh of residential sales.

Across the other sectors, Direct Energy Services' 2024 average prices were 16.37 cents for commercial customers (17,209 accounts).

Within Texas, Direct Energy Services ranked number 13 of 164 utilities with bundled or delivery service by residential accounts served (266,249) and accounted for 2.15% of the state's residential electricity sales in 2024, measured in MWh sold or delivered rather than in customers. The state-wide average realised residential price in 2024, computed from the same EIA file, was 14.94 cents per kWh, so Direct Energy Services' customers paid 1.43 cents above the Texas average (+9.6%). For context, EIA's latest monthly figure for Texas is 15.94 cents per kWh (June 2026, Electric Power Monthly); that is a different, more recent measure across all utilities and is not directly comparable with a 2024 annual average.

EIA's service-territory file lists no counties for Direct Energy Services, which is normal for retail suppliers and generation-and-transmission entities that do not operate a distribution system. It also reports 2024 retail sales in Massachusetts (498,718 residential customers at 15.14 cents), New York (112,786 residential customers at 13.13 cents), Ohio (81,905 residential customers at 8.07 cents), Pennsylvania (78,432 residential customers at 10.09 cents), New Hampshire (60,246 residential customers at 12.99 cents), Connecticut (51,430 residential customers at 12.80 cents), Illinois (35,775 residential customers at 11.88 cents), Maryland (19,359 residential customers at 12.52 cents), New Jersey (18,448 residential customers at 14.44 cents), Delaware (3,201 residential customers at 12.27 cents), Rhode Island (1,730 residential customers at 13.89 cents), and District of Columbia (495 residential customers at 13.60 cents). On the grid side it operates in the ERCOT, PJM Interconnection, NYISO, MISO, and ISO New England markets, and reported retail marketing as its activities. Balancing authority codes: ERCO, ISNE, MISO, NYIS, PJM.

EIA's preliminary 2025 early release (published 4 August 2026) shows a residential price of 17.30 cents per kWh for Direct Energy Services in Texas across 259,458 residential customers, 0.93 cents higher than the 2024 final figure. Early-release data has not been validated by EIA and must not be aggregated; the 2024 final figures remain the reference on this page until the 2025 final file is published.

Comparable Texas utilities of similar size include Constellation NewEnergy, Inc (1,113,912 residential accounts served, 15.95 cents), TXU Energy Retail Co, LLC (1,446,391 residential accounts served, 18.70 cents), Reliant Energy Retail Services (1,548,250 residential accounts served, 17.38 cents), City of San Antonio (TX) (865,914 residential accounts served, 12.43 cents), and Austin Energy (507,291 residential accounts served, 12.58 cents).